For New York Fashion Week, I designed a capsule collection for Ed Hardy in collaboration with Bowery Showroom, reimagining graphics from the Ed Hardy digital archive through a contemporary streetwear lens. Inspired by early 2000s references, the collection contributes to the brand’s ongoing revival—bridging legacy iconography with present-day fashion culture. Each piece was hand-printed using Direct-to-Garment (DTG) technology, blending craftsmanship with modern production methods to bring the designs to life.

To support the launch of the Ed Hardy x Bowery Showroom collaboration capsule, we teamed up with Broadway Supercars to create custom-designed vehicles wrapped in archival Ed Hardy graphics. Influenced by early 2000s car culture and the Fast & Furious aesthetic, the project aimed to capture attention and build immersive brand energy. Positioned outside the New York City pop-up and at the afterparty, the cars served as dynamic visual installations—drawing in crowds, encouraging photo ops, and driving organic social media engagement.

For a collaboration with Cacti, I used AI-generated renderings to visually conceptualize how the branded space would look, helping bring the vision to life during the sponsorship pitch process. These mockups played a key role in communicating the experiential design and securing brand alignment for the partnership.

To celebrate the Year of the Dragon, Bowery Showroom partnered with Johnnie Walker to host an exclusive pop up and private afterparty. I led the design for the full promotional rollout, including social media assets, print materials, and a custom-designed Johnnie Walker x Bowery Showroom red envelope invitation. Each envelope featured a specially designed "dollar bill" insert with event details—paying homage to the Lunar New Year tradition of gifting money as a symbol of luck and prosperity. I also created experiential assets for the event, including custom window vinyls and branded environmental graphics that brought the space to life and fully immersed guests in the Johnnie Walker x Bowery Showroom experience.

Boweryland, an extension of Bowery Showroom, was a summer-long festival and block party featuring a rotating lineup of vendors across fashion, food, accessories, and interactive activations. I led the creative direction and branding for the event, developing the logo, social media assets, promotional materials, and experiential elements to establish a cohesive visual identity and immersive atmosphere. The festival also included collaborations with high-level brand partners such as Aptos and Vitamin Water. We released weekly promos highlighting different vendors and music acts, using a different color palette each week to distinguish the lineups while keeping a cohesive brand feel.

For eBay’s branded pop-up event, I designed a cohesive set of visual assets that spanned both digital and physical touchpoints. This included promotional materials for social media, a branded presentation deck for internal and external use, large-scale window vinyl installations, and printed collateral such as posters and event signage. The design direction ensured a unified visual identity across all platforms, reinforcing eBay’s brand presence throughout the event experience and promoting eBay’s new live auction platform.

Bowery Showroom has given me the opportunity to work with a wide range of brands, from emerging small businesses to high-profile names, creating visual assets to promote and elevate their events across digital and physical platforms. I work closely with each brand to ensure their visual identity is preserved and seamlessly integrated, designing assets that align with both the brand’s aesthetic and the unique context of the event.

Promotional flyer design for the Tia Adeola NYFW Afterparty presented by Bowery Showroom and B.B. Simon featuring Coi Leray and 41.

Promotional flyer design for a Miami Art Basel party hosted by Bowery Showroom in collaboration with Creator’s Inc., Perk Marketing Group, and PhiltheMayor. The event featured performances by A Boogie Wit Da Hoodie, Rich The Kid, and NLE Choppa. The flyer maintained Bowery Showroom’s signature art direction while serving as a bold visual teaser for a highly anticipated event.

My senior thesis collection at Parsons explored the intimate act of getting dressed and undressed—reclaiming the male gaze by reinterpreting it through a female lens. Drawing from voyeuristic themes and the relationship between a woman and her body, I examined how garments naturally fall during moments of transition. The silhouettes were informed by these movements, incorporating details from lingerie and undergarments to create unconventional interactions between form and body. I directed, styled and casted the final photoshoot, and was responsible for the full creation of the collection - which included research, designing, patterning, and sewing.