I led the creative direction for a capsule collection in collaboration with Ed Hardy and Bowery Showroom, reimagining archival graphics through a contemporary streetwear lens. The collection, inspired by early 2000s references, contributed to the brand’s ongoing revival - bridging legacy iconography with present-day fashion culture. Each piece was hand-printed using Direct-to-Garment (DTG) technology, combining craftsmanship with modern production methods to bring the designs to life.

For eBay’s branded pop-up event, I designed a cohesive set of visual assets that spanned both digital and physical touchpoints. This included promotional materials for social media, a branded presentation deck for internal and external use, large-scale window vinyl installations, and printed collateral such as posters and event signage. The design direction ensured a unified visual identity across all platforms, reinforcing eBay’s brand presence throughout the event experience and promoting eBay’s new live auction platform.

To celebrate the Year of the Dragon, Bowery Showroom partnered with Johnnie Walker to host an exclusive pop up and private afterparty. I led the design for the full promotional rollout, including social media assets, print materials, and a custom-designed Johnnie Walker x Bowery Showroom red envelope invitation. Each envelope featured a specially designed "dollar bill" insert with event details—paying homage to the Lunar New Year tradition of gifting money as a symbol of luck and prosperity. I also created experiential assets for the event, including custom window vinyls and branded environmental graphics that brought the space to life and fully immersed guests in the Johnnie Walker x Bowery Showroom experience.

A selection of visual assets created for Bowery Showroom to enhance events across both digital and physical platforms - ranging from collaborations with emerging brands to established industry leaders. Each project involves a thoughtful approach to maintaining and integrating the brand’s visual identity, ensuring that all design elements align with both the brand’s aesthetic and the specific context of the event.

Developed digital marketing assets to promote Bowery Showroom as a premier space for pop-ups and activations. Designed clean, minimal, and easily digestible imagery that highlighted the versatility of the venue and resonated with brand owners, making the value of the space clear and instantly convertible.

To support the launch of the Ed Hardy x Bowery Showroom collaboration capsule, we teamed up with Broadway Supercars to create custom-designed vehicles wrapped in archival Ed Hardy graphics. Influenced by early 2000s car culture and the Fast & Furious aesthetic, the project aimed to capture attention and build immersive brand energy. Positioned outside the New York City pop-up and at the afterparty, the cars served as dynamic visual installations—drawing in crowds, encouraging photo ops, and driving organic social media engagement.

Boweryland, an extension of Bowery Showroom, was a summer-long festival and block party featuring a rotating lineup of vendors across fashion, food, accessories, and interactive activations. I led the creative direction and branding for the event, developing the logo, social media assets, promotional materials, and experiential elements to establish a cohesive visual identity and immersive atmosphere. The festival also included collaborations with high-level brand partners such as Aptos and Vitamin Water. We released weekly promos highlighting different vendors and music acts, using a different color palette each week to distinguish the lineups while keeping a cohesive brand feel.

Promotional flyer design for a Miami Art Basel party hosted by Bowery Showroom in collaboration with Creator’s Inc., Perk Marketing Group, and PhiltheMayor. The event featured performances by A Boogie Wit Da Hoodie, Rich The Kid, and NLE Choppa. The flyer maintained Bowery Showroom’s signature art direction while serving as a bold visual teaser for a highly anticipated event.

Created a comprehensive deck showcasing the work of NYC designer Loso and his brand Wavvv. The presentation highlighted his designs, collaborations, activations, client roster, and press features, positioning the brand with a clear and compelling visual identity for partners and opportunities.