Boweryland, an extension of Bowery Showroom, was a summer-long festival and block party featuring a rotating lineup of vendors across fashion, food, accessories, and interactive activations. I led the creative direction and branding for the event, developing the logo, social media assets, promotional materials, and experiential elements to establish a cohesive visual identity and immersive atmosphere. The festival also included collaborations with high-level brand partners such as Aptos and Vitamin Water. We released weekly promos highlighting different vendors and music acts, using a different color palette each week to distinguish the lineups while keeping a cohesive brand feel.