To support the launch of the Ed Hardy x Bowery Showroom collaboration capsule, we teamed up with Broadway Supercars to create custom-designed vehicles wrapped in archival Ed Hardy graphics. Influenced by early 2000s car culture and the Fast & Furious aesthetic, the project aimed to capture attention and build immersive brand energy. Positioned outside the New York City pop-up and at the afterparty, the cars served as dynamic visual installations—drawing in crowds, encouraging photo ops, and driving organic social media engagement.