To celebrate the Year of the Dragon, Bowery Showroom partnered with Johnnie Walker to host an exclusive pop up and private afterparty. I led the design for the full promotional rollout, including social media assets, print materials, and a custom-designed Johnnie Walker x Bowery Showroom red envelope invitation. Each envelope featured a specially designed "dollar bill" insert with event details—paying homage to the Lunar New Year tradition of gifting money as a symbol of luck and prosperity. I also created experiential assets for the event, including custom window vinyls and branded environmental graphics that brought the space to life and fully immersed guests in the Johnnie Walker x Bowery Showroom experience.